Thursday, August 21, 2025 | By: Marie Papp Photography
Branding photography is more than just headshots—it’s about telling the story of who you are, what you do, and why it matters. I recently had the pleasure of photographing Cartbloom Media, a Walmart advertising consultancy founded by three former Walmart advertising managers. Established in early 2024, their mission is built on the belief that there is enormous potential for brands to grow sales on Walmart as a strong alternative to Amazon.
Cartbloom Media partners with brands to unlock that opportunity, offering expertise and strategy rooted in their insider knowledge of Walmart’s advertising ecosystem. With such a forward-thinking approach, their branding session needed to highlight both their professionalism and their innovative spirit.
As a Hoboken & NYC Branding Photographer, my goal was to capture images that aligned with their brand—polished headshots, collaborative team moments, and lifestyle photos that reflect both their credibility and their approachable, client-first energy. These images are now featured throughout their website, cartbloommedia.com, helping them establish trust and authority with potential clients right from the first impression.
Your brand is more than your logo or website—it’s the impression you leave with every potential client. Professional branding photography builds trust, communicates your values, and helps you stand out in a competitive market. Whether you’re an executive coach, a small business owner, or a growing company like Cartbloom, having intentional imagery that reflects your authentic self is one of the most effective ways to elevate your professional image.
Branding sessions are perfect for:
With the right photography, your audience connects with you instantly—because they can see the real people behind the brand.
Your brand deserves imagery that feels true to who you are and the work you do. My branding sessions are designed to take the stress out of planning, so you can focus on showing up with confidence while I handle the details.
Through a mix of headshots, lifestyle imagery, and brand-focused photos, I create a cohesive visual library that you can use across your website, LinkedIn, social media, and marketing materials. My process is collaborative and stress-free, with guidance every step of the way—from wardrobe styling and planning calls to a relaxed, empowering photo session.
Here’s how the experience unfolds:
Discovery Call
A 30-minute call to dive into the purpose of your shoot, the story you want to tell, and the key people or elements that should be included.
Planning Session
About 2–3 weeks before your session, we’ll spend 45 minutes mapping out the details—locations, outfits, and the overall creative direction—to make sure every shot we need is on our list.
Styling Consultation
Roughly 1–2 weeks prior, we’ll connect on Zoom for 30 minutes to finalize wardrobe choices and ensure your look reflects your brand’s style and personality.
The Photoshoot
A 2-hour session at the location of your choice*, designed to be fun, relaxed, and empowering. Together we’ll capture a variety of headshots, lifestyle images, and brand-focused photos that bring your story to life.
*Travel fees may apply.
Your Final Images
After the session, you’ll receive:
5 expertly retouched photographs (delivered in print, digital, and high-resolution formats)
10 additional color-corrected digital files ready to use across your website, social media, and marketing materials
After our session, Cartbloom shared how impactful the process was for their business:
“Working with Marie was such a comfortable and easy experience. She really listened to who we are as a company and made sure our photos reflected our mission. Now we have a collection of images that not only look professional, but also feel like us—and that’s so important for connecting with our clients.” – The Cartbloom Team
Hearing this feedback is exactly why I love what I do. For Cartbloom, these photos will live on their website, social media, and marketing campaigns—helping them show up with confidence and consistency.

"Working with Cartbloom was a beautiful reminder that branding photography isn’t just about creating polished images—it’s about giving businesses the confidence to show up as their best, most authentic selves. My goal with every Branding Session is to communicate your values, your personality, and the story behind your brand through imagery in a way that words alone can’t."
- Marie Papp
If you’re a business owner, entrepreneur, or professional in Hoboken, Jersey City, New York City, Metro New York, New Jersey, or Pennsylvania, investing in branding photography can help you stand out in a crowded market. Whether you’re refreshing your website, elevating your LinkedIn presence, or building a library of content for social media, professional imagery ensures that your audience sees you the way you want to be seen—credible, approachable, and ready to make an impact.
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